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When a customer contacts you with an issue with your product or service, it's in your best interest to have a support rep in touch with them as quickly as possible. This point is underscored by a recurring theme on this list — letting your customers know they matter www.kwcustomkitchens.com Consumers tend to trust their fellow customers more than the businesses they're buying from. Real customers' experiences are often seen as more objective and hold more weight than a company's clear-cut marketing